Supporting foundries are essential to GRANSHAN's daily operations. This partner plays a crucial role in our success, and we are grateful for their support. Explore this page to learn more about the foundry that helps make our work possible.
Cadson Demak
Cadson Demak is a Southeast Asian type foundry, and was established to enhance the quality of typography in Thailand and the region. Initially focusing on communication design, the company evolved into a specialist in type design, crafting custom fonts for major industries and becoming a leader in the local retail font market. The name, translating to "very well selected," reflects the firm's commitment to providing quality solutions for clients.
The symposium facilitates connections that foster collaboration and business opportunities while promoting diversity and inclusivity among designers, particularly those who work with non-Latin scripts. This event aims to strengthen ties between Southeast Asia and the global design community, encouraging international dialogue.
is a typeface that is revived from LC Manop (Light Condensed Manop) from just a single weight to a Variable font (27 Styles). Manop’s design was based off of distinctive characteristics from its predecessor. Manop also introduced alternate characters for users to pick and choose from.
is Thonglor’s successor which is a contemporary looped Thai typeface. It has been re-scaled along with updating drawings to optimize the typeface for usage on screens. It currently supports 8 weights and 8 styles providing a wide range of usage across screen-based medias.
is a sans-serif typeface designed specifically for use in limited spaces, such as product labels. Its condensed design increases white space within the text, improving readability in narrow areas. The font was developed to address legal restrictions on text size in product warnings, resulting in nine weights and four widths, from X Compressed to X Wide, offering a total of 72 styles.
What are the challenges and opportunities in designing multiscript fonts?
Creating multiscript fonts comes with challenges such as respecting different cultures, keeping a consistent look across scripts, and ensuring readability. Each script has its unique features, and designers must figure out how to make them work together smoothly. Additionally, fonts need to be accessible on various devices and platforms, adding to the complexity.
How do you see multi script typography develop and used now and in the next decade?
As the world becomes more interconnected, the need for fonts that support multiple languages is growing. Multiscript fonts not only celebrate various cultures but also promote collaboration among designers from different backgrounds. By catering to diverse languages, these fonts can help close communication gaps and highlight cultural diversity in digital environments.
About
Cadson Demak has had major influence on Thai design, with its typefaces seen everywhere, from utility bills and magazines to websites, store signs, and restaurant menus. Founded in 2002 by Pongthorn Hiranpruek, Burin Hemthat, and Anuthin Wongsunkakon, the company began at a time when design was just gaining recognition in Thailand’s business world. Before this, limited knowledge sharing and lack of technical expertise in digital font creation were common challenges. Cadson Demak aimed to fill this gap by focusing on quality type design that combined local creativity with global standards. Initially working in graphic design and publishing, the company shifted to type design by 2008, gaining a reputation for custom fonts for industries like telecom and retail while also expanding into the retail font market.
The company has also played a key role in connecting Thai design to the international community. It organizes BITS (Bangkok International Typography Symposium), the first typography forum in Southeast Asia, and Pieces, an event showcasing regional graphic design and global trends. The name Cadson Demak, meaning “very well selected” in Thai, reflects its focus on finding the best solutions for its clients. Over the years, Cadson Demak has grown to include specialized subsidiaries, such as Cadson Aksorn for Southeast Asian scripts, Katatrad Aksorn for font production, and Samatapaph for corporate identity design, strengthening its influence in typography and design across the region.
