Gerry Leonidas is a Professor of Typography at the University of Reading, UK. His work focuses on typeface design processes across scripts, with a distinct strand in Greek typeface design and typography. Collections and archives, including ephemera and evidence of making, are central to Gerry’s research and PhD supervision. He champions the use of qualitative analysis of artefacts in typographic discourse, for reframing narratives in typography and typeface design. Gerry works regularly on knowledge transfer projects and expert reviews, and is an active sponsor and mentor. He is a Past President of ATypI,  and co-founder of ISTVC and the Granshan Foundation.