Description of the Typeface by the Submitter

This font is a humanist Thai looped typeface that was designed for use as body text in public relations with a focus on mix-use consumers. It has 2 weights and 4 styles. This typeface was designed after its predecessor the display version, which required an accompanying body text that pairs homogeneously together. It was further improved for ease of reading by adding ink traps to reduce flares and increasing the spacing to allow more air through long texts. Distinctive features such as the decorative 'spurs' that are found from the brand's original logo are lifted into the typeface as stylistic designs to ensure that they create a cohesive image with the logo.