Description of the Typeface by the Submitter

This display style is part of a larger family that consists of two other styles, text and sans. This Latin and Tamil type family consisting of three subfamilies is designed to provide a rich typographic palette for editorial design. The family questions the idea of optical sizes by proposing a display that is “same but different” from the text styles. The display style has flared stems that reference Tamil sign paintings. What fascinated me about this art form is how the artists challenge the structure of letterforms, something that I, too sought to attempt. The typeface portrays delicate joineries, narrow proportions and squarish-round curves. For the editorial context, the short ascenders and descenders lend themselves to setting tight headliners. The narrow proportions allow for more letters to sit on a line, which is particularly useful for the long words of the Tamil language. The letterforms are compressed vertically and horizontally and are structurally changed.