Panos Vassiliou

Script expert for Greek Scripts

Type designer, head of creative and founder of the independent type foundry Parachute®,  as well as publisher of Typeroom®, an online platform for the typophile generation.

Early on, as a student at the university, he developed an interest in letterpress and type design while working as an apprentice at a printing house. Panos is a graduate of the University of Toronto, Canada with a major in Applied Science and Engineering. Following his graduation, he studied Graphic Communications at Ryerson University.
In his early transition years, he got involved with a theatre company, founded a small design studio and pursued an academic career as a lecturer at George Brown College in Toronto.
A few years later, after moving to Athens, he became the Editorial Director of the iconic Status magazine before starting his own publishing company. At the end, his obsession with typography was enough to turn his passion into a profession.

He has collaborated with advertising and branding agencies in Europe, North America, Latin America and Asia to design bespoke typefaces for companies and organizations such as Apple, Bank of America, European Commission, UEFA, Samsung, Ikea, Financial Times, National Geographic.
His work as a type designer has spawned numerous brand-defining typefaces. Panos has received accolades from European Design Awards, German Design Awards, Communication Arts, HiiiBrand, Creative Review, Granshan Awards, including a Grand Prix award from Red Dot.
His main interest today is the psychology behind type design and its impact on successful brands.

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