Claudia Friedrich

Claudia Friedrich studied industrial design and design management in Kiel and London. She focuses on the user experience design for digital products since more than 20 years within the industrial and medical context, for premium consumer products and the logistic area.

She is managing director for the business unit interface design at zweigrad Design in Hamburg and develops design strategies for digital products and eco systems. With her passion to influence economic and user benefits by design she won numerous design prizes for user centered, branded interaction and innovation design.

She is member of Deutscher Designer Club, German Usability Association Professionals und the Technology Cluster Hamburg Aviation and encourages the interdisciplinary collaboration within the design and innovation process. She examines and designs the interaction and information of digital products – an interplay of infographic, iconographic, typographic, visual and acoustic means of design.