Fiona Ross – The design brief

In her keynote presentation Fiona Ross is emphasising the importance of the design brief as a starting point for typeface design. Focussing on South Asian scripts, this is just as relevant for other scripts: it is the consideration where, how and for what a typeface is used. And whatever the brief – sensitivity for the background and research into the culture, the history, the tools, and the rationale of a script, is highly informative to current practice. And the result will be appropriate as well as enriching: living letters fit for purpose.

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